Work APEX Battle Arena

Client projectMarketingVideo & content2026

APEX Battle Arena

Three months running the Instagram page and Meta Ads for a paintball arena in Multan, after their previous marketing wasn't bringing results.

Period 21 April – 22 July 2026APEX on Instagram

Cinematic brand ad, built from real match footage. Voiceovers on all APEX ads are in Urdu because they were made for the local Multan audience.

The problem

APEX was already paying someone else for marketing, but it wasn't bringing in customers. A paintball arena sells an experience people book together, often for a birthday, a team outing or a weekend plan, so the marketing has to reach the person organising the group and make booking easy.

My role

I took over the arena's Instagram page and Meta Ads from 21 April to 22 July 2026: strategy, content, video ads and campaign management.

Approach

  • Rebuilt the ad account's structure. Before, the arena ran a single awareness campaign that bought reach but no enquiries. I replaced it with lead campaigns using Meta lead forms, so interested groups came straight to the team.
  • Gave group bookings their own campaign, built around birthday and friends' packages, because groups are how the arena actually sells.
  • Ran seasonal pushes such as Eid offers, plus messaging campaigns for people who prefer to ask on WhatsApp or Messenger first.
  • Made three kinds of video ads, all on this page: a cinematic arena film, an offer reel I presented myself, and a story-style reel with friends that ends on the package menu.
  • Kept the Instagram page consistent with the ads, so people who clicked through found the same energy and clear prices.

Deliverables

  • Ad account restructure: awareness to lead generation
  • Lead-form, group-package, seasonal and messaging campaigns
  • 3 video ads: cinematic, presenter-led offer, story reel
  • Instagram page management
  • Meta Pixel setup

Results

Results The owners saw more enquiries and group bookings during these three months. Ad account figures stay private at the client's request.

More ads I made

Offer reel Presented by me. Fast text hooks ("Biggest offer", "Call your squad") push one clear discount.
Story reel A short skit with friends: plan the game, play at night, end on the package menu.
View through a stacked tyre of a player behind sandbags across the arena
Close shots through cover make the game feel real.
Wide view of the APEX arena field with sandbags, crates and tyre barricades
The whole arena in one frame: what a group gets to play in.

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